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Corporate-Level Strategy: Creating Value in the Multibusiness Company 1994 г Твердый переплет, 464 стр ISBN 0-47104-716-3 инфо 13543l.

Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise Contains excellent insights into how and why cаъыглorporate strategy differs from business unit strategy Features a description of three different parenting styles - how these styles add value and the types of businesses that can or cannot benefit from them Includes tools, checklists and a worked example to aid corpoбйшяьrate strategists in applying the concepts discussed Авторы Майкл Гулд Michael Goold Эндрю Кемпбелл Andrew Campbell М Александер Marcus Alexander.


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