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The Price Advantage 2004 г Твердый переплет, 288 стр ISBN 0-47146-669-7 инфо 13546l.

The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available Based on in-depth, firsthand experience with hundreds of compаъыгсanies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demoбйщабnstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability Авторы Майкл В Марн Michael V Marn Эрик В Регнер Eric V Roegner Крейг К Завада Craig C Zawada.

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