The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business But why do some sale letters achieve spectacular results while others are instantly consigned tаъыжрo the bin? This book reveals the secrets of creating successful sales letters Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include Key topics are covered such as: - The secrets of persuasion; - Planning бйщбтa letter which will get replies; - Creating offers that get responses and timing mailings for maximum effect Автор Драйтон Берд Drayton Bird.